Word Choice is Critical

Word Choice is Critical Words have power. To quote Rudyard Kipling, Words are, of course, the most powerful drug used by mankind. As with any drug, words must be used carefully, with forethought and precision. Joseph Joubert said, Words, like glass, obscure when they do not aid vision. As writers our goal is to convey meaning or illicit feelings in our readers, to clarify rather than obscure. Therefore our word choice is critical.Word choice involves several considerations. Perhaps the most obvious of these is grammar. It is common today to hear entertainers and other public figures use poor grammar, or use a word incorrectly based on some new slang definition. This has become so pervasive that many have adopted the same speech style without even realizing it. It might be a matter for debate whether such a slovenly attitude toward the rules of language is ever acceptable in spoken communication. For written forms of communication, the issue is less ambiguous. While it may be acceptable when writing dialogue in works of fiction, in most forms of writing it is inappropriate. In the same way, words or expressions that are offensive to a particular racial, religious, ethnic, or other groups should be avoided. A word of caution is in order in this regard. Even if you would never even consider the use of anything offensive in your writing, you might still give offense. Many expressions have double meanings, one of which is rude or vulgar. Are you aware of these? If there is even a chance that something might be understood in the wrong way, its best to choose a different expression.Problems with grammar can also arise out of ignorance. It can be argued that literacy is on the decline, and has been for many years. Sadly, this seems to have affected every facet of society, including those who make their living as manipulators of the written word. In addition, many find themselves asked to express their ideas in a foreign language, often English. This can be a challenge. Even when a writer spea ks the second language well, the formal structure required of the written language is stricter and the audience is usually less forgiving. If you belong to either of these groups, what can you do? In a word, read. Read everything that you can get your hands on in that language (obviously trying to choose things that are well written). This is the same principle used when initially learning a language, total immersion. It is the same way that a baby learns to speak. However, when applying this method as an adult, there is a difference. A baby starts from scratch. As an adult with poor grammar, you have to first break your bad habits. One way to accomplish this is to notice the differences in the way you construct sentences compared to the way theyre constructed in what you read. Look at sentences the way a carpenter looks at a house. Dont just look at the whole, see the pieces. Dont just hear the meaning conveyed, peer beneath the surface at the structure. This means slowing down, an alyzing every word and its place in the sentence. The best way to do this is by reading out loud. Reading out loud can help you to feel the rhythm and flow of the words, allowing you to eventually make them your own.Another aspect of sentence structure is sentence length. In general, short, simple, concise sentences are more effective than long, complicated, run-on sentences. They have an immediate impact. If you want to make an important point, put it in a short sentence. State it simply. If you do, your readers will remember it. Several short sentences in a row can also be very effective, like multiple quick punches from a boxer. Of course, some of this effectiveness is lost if every sentence you write is short. Variety increases readability.This is also true for individual words. Instead of always saying that the weather was cold, why not say that it was chilly, frosty, icy, wintry, or glacial? Instead of saying that the man was fat, why not say that he was plump, chubby, stout, or portly? And instead of saying that the new analytical method was more effective, why not say that it was more efficient, successful, useful, or valuable? Using a variety of synonymous words helps to keep your readers interested in what you are saying. It can also do more than this. The English language has a rich vocabulary. Synonyms are words that have the same or similar meanings. Similar is the key word in this definition. Whats the difference between being stout and chubby? Is there a difference? As a writer, youd better know.In addition to its denotation or dictionary definition, what connotation is conveyed by a word? What feelings does it evoke? For example, the words house and home can both be defined as the structure where a person or family lives, but at the end of a long day, to which would you rather return? Heres a more personal example - which would you rather be, slim or thin? Thin or skinny? Skinny or emaciated? Emaciated or skeletal? These words mean basically th e same thing, but the subtle differences in connotation can add shades of color to your writing. Be aware of these shades of color; your word choice will influence the emotions of your readers. Direct this influence by a conscious and careful selection. Instead of saying that the hero walked out of the room, why not say that he stormed out? Instead of saying that the words were painful, why not say that they tore into her heart? And instead of saying that the car crashed, why not say that it was crushed like an empty beer can?Of course, while an expanded vocabulary is laudable, one must nevertheless remain circumspect that the objectives of ones written communiquà © not become ensconced in nebulousness and obfuscation. Why are you writing? Ultimately, whatever youre writing, your goal is communication. Your vocabulary should serve that goal. Your writing should not simply be a canvas for your vocabulary; your vocabulary should serve as a palette with which you paint a clear picture in your writing. Throwing words into your writing that your readers are unlikely to understand is like an artist throwing paint on a canvas at random; individual spots of color may arouse curiosity, but the overall impression will be one of confusion. The first sentence in this paragraph is an example. Congratulations if it made perfect sense to you, but be aware that most readers will find similar sentences frustrating if you insist on writing them. Ernest Hemingway once commented on this subject. He said, Poor Faulkner. Does he really think big emotions come from big words? He thinks I dont know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use. So use the best words for the job, ones that put your reader in the picture but allow him to understand what hes seeing once he gets there.Its bad enough to use words that your readers dont understand, using words that you dont understand is worse. If you do so, you r readers will lose respect for you. This is especially a problem with non-fiction since they will begin to wonder whether the accuracy of your writing can be trusted.Words are tools. You might say that they are the only tools that every living person in the world uses on a daily basis. Learn to use them well. Learn what each tool does and how it can be employed most effectively. Learn the subtle differences between similar tools and how to select the correct one for the job. Learn what combination of tools will be most effective at accomplishing your objective, conveying ideas, feelings, and shades of meaning to your readers, helping them to become immersed in your story, to comprehend your technical writing, and, always, to remember what you have written. By choosing your words carefully and using them with skill, you will become a craftsman who can be proud of your finished product.

The Myth About Learning How to Make Ricin from the Internet

The Myth About Learning How to Make Ricin from the Internet As the story unfolds about the man associated with the ricin found in the Las Vegas hotel room, questions arise as to what he was doing with the ricin and the castor beans. The answers to those question are unknown. It is not even certain the man knew about the ricin in the room. Since he remains in a coma, those questions will have to wait. What We Know So far we know the occupant of the hotel room who was hospitalized for respiratory problems was a 57-year-old-man. There were three pets found in the room. One pet is deceased, apparently due to lack of food and water and not from ricin poisoning. The other two animals are fine. According to a CNN report, in addition to a vial containing ricin, the room also contained castor beans, guns, and an anarchist type textbook.   Bad Advice When I started writing about the chemistry behind AMCs Breaking Bad tv show, I learned that it really is true you can learn how to make crystal meth from instructions freely available on the Internet. Would anyone want to use those instructions? Id hope not... I tried to describe all the reasons making meth is dangerous to yourself and others. The question has arisen as to whether a person could learn to make ricin from information freely available on the internet. Im not going to give you a definitive no since I didnt follow every single link on the subject, but I will say the top links that supposedly tell you how to purify ricin using lye and acetone contain many factual errors. Probably the only good advice given in the instructions is to remove the coat from the seeds. Also, any website that tells you ricin can be obtained from castor oil is wrong. Castor oil is essentially free from the toxin. If you are a terrorist or looking to purify the toxin for other purposes, youre a stu pid terrorist if you think instructions posted on the web by an anonymous source are reliable or that duplicating erroneous instructions across multiple websites magically makes the instructions correct. Can you learn how to make ricin from a Google search? I didnt see any accurate instructions. Can you poison yourself with castor beans? You could, but you can poison yourself with rhubarb or death cap mushrooms, too. In my opinion, ricin is sensationalized because its so very toxic. Would I stay in the Las Vegas hotel room after they clean it up? No. Am I worried about wackos suddenly making ricin because its newsy? No. Even if they wanted to, the instructions are not readily available.Update on Ricin in Las VegasRicin Found at a Las Vegas MotelRicin RCA from Castor Beans | What You Need to Know about Chemical Weapons

The film - Crash Essay Example | Topics and Well Written Essays - 750 words

The film - Crash - Essay Example She tells her husband than as soon as he finishes, he will sell the keys from their house to his fellow gang member and they will be in even greater danger. While this example is somewhat similar to the one which was previously analyzed, it is also essentially different. While racial profiling may be seen nothing but an improper attitude towards a person, xenophobia makes the latter dangerous in the perception of the majority. The locksmith was simply doing his job: something that the residents of the house were not able to do themselves, but he was insulted and thought to have brought potential risk. In other words, he was considered dangerous only because he represented a different culture in various aspects. Finally, there is one more seen which is able to present one of the dimensions of racism. The already mentioned character, Farhad, owned a shop, but there was a problem with a backdoor. He did not fix it, hoping that criminals will not notice it. One day he finds his shop in r uins: some people did not simply vandalize it but left offensive graffiti calling the owners Arabs. At a certain point, the wife of Farhad tried to clean graffiti exclaimed: â€Å"When did Persians become Arabs?† This scene depicts a phenomenon that is called the hate crime. Indeed, the criminals caused a considerable amount of damage to the shop and probably took the money, but their attack was racially motivated. They wanted to state that they choose the shop because it was owned by the alleged Arabs who are not welcome in the community.

Concept Proposal Beach Bum Gym Essay Example | Topics and Well Written Essays - 1000 words

Concept Proposal Beach Bum Gym - Essay Example Apart from these, the gym will also provide playground facility for members who have family and children. All facilities and services of the gym will be developed focusing on two aspects which include motivating the customers and increasing the market share, with core objective of developing a healthy lifestyle for the people. Problem Statement The â€Å"Beach Bum Gym† will be responsible for providing effective fitness service to the people in order to achieve a healthy and fit life. The purpose for this project is to develop a healthy society and generate sense of maintaining fitness for citizens of Hampton. The level of employees required for fulfillment of the project will be almost 10 which will serve the local people who regularly go to the beach. The business project will provide gymnasium facility with up-to-date equipments from quality producers. The members of the gym will be benefitted not only because of gym facility, but also due to enhanced working environment al ong with affordable cost. There are several competitors in the Hampton area which provides standard services. However, this project will not only provide differentiated services with variety of facilities but also will seek to develop a long-lasting social and professional relationship with the customers (Bryman & Bell, 2007). The reason for which people will pay for the services of â€Å"Beach Bum Gym† is that it will provide numerous membership subscription plans according to the preferences of customers. Besides, there will be skilled instructors which will help the members of the gym for accomplishing good consequences without wasting much effort. The idea for the project came from the problem of maintaining healthy life. Presently, obesity is considered as one of the most significant health issues for American people. Obesity not only results in harmful diseases such as diabetes and heart syndromes, but also reduces the flexibility and stamina of body (Verheijden, Jans, Hildebrandt, & Hopman-Rock, 2007). The reasons for which people are unable to maintain healthy lifestyle can be lack of time, increased social responsibility, high pressure of education and job and inappropriate environment for workout (Fitzgerald & Spaccarotella, 2009). Thus, the business project will help to reduce the problems of people which prevent them from maintaining healthy lifestyle. It will provide innovative place for workout, where people can easily make time for gym. Majority of individuals prefer to visit seaside for recreational purposes, and providing gym facility on beach area can attract them to enjoy the gym facility. Thus, the research problem for the â€Å"Beach Bum Gym† project relies on how better it can serve the customers to maintain healthy life as well as increase market share. In order to accomplish the problem, the project will install new advanced tools, recruit trained employees and educate them to motivate and maintain effective relationship w ith customers. As the project will help to accomplish the health objective of members, therefore before staring the workout at gym, every person will be evaluated by the trainers about the desired weight as well as proportion of fat in body. It can help to measure the effort and time that will be required for completing the objectives of the project. The funding requirement for this project will be accomplished by lease agreement, personal capital membership fees and mortgage

Fast Fashion Target Market

Fast Fashion Target Market There are quite large amount of literatures show the supply chain and the market strategy of the fast fashion firms. However, establishing new fast fashion firms in China also need to know the local information such as the Chinese customers buying behavior, the preferred location, the marketing tools they used, etc. The fast fashion model is suitable for the Chinese Market is the main hypothesis. In order to better understand the meaning from the collected data, some sub-hypothesizes were proposed and then be verified through data analysis and conduction. Thus, the income or the cost on clothes per month has the direct link with the buying behavior. The target customer for fast fashion brand prefer to be more fashionable, however, the budget is always limited. They did not quite prefer famous brands and foreign brands. That matches our hypothesis (The income will influence customers buying behavior.). We use Zara as an example to analyze the consumers attitude to a fast fashion brand and their buying behavior. The satisfaction reasons for Zara, the kinds of clothes customers prefer to buy in Zara, the reasons for them to buy and the place they get the fashion information. We get the data as below. We classify those 132 of 228 people who have shopped or visited Zara stores for the following analysis. We list seven main factors or namely the advantages for buying Zara. As analysis shows above that the Store Location is the most important factor which has an average score of 6.9 in 10. The speed of fashion update and the fashionable are following which both have an average mark of 6.6. Furthermore, the shopping environment and the design of clothes are also two influential factors. Actual need is the main reason for consumers to buy new clothes.However, there are also quite a large amount also choose spontaneous shopping, special discount and fashion followers. That means besides the actual need, consumers buying behavior is also affect by the spontaneous, speicial discount, fashion trend and etc. As the question Where do you get the fashion information? shows, magazines and Internet rank the first and second. More than half of the respondents choose these two as the major tool they get the information. Following with the store window decoration, the percentage of this tool is also very high which means it is also a factor cant be ignore. Thus, the fast fashion firms need to put more emphasis on their marketing through magazines, Internet and the store window decoration. According to feedback we get from the questionnaires, 95.50% consumers of Zara buy daily casual clothes, which means the demands for daily casual are the largest part. Meanwhile, actual need and special discount rank high in the reasons to buy clothes. Moving forward to the income per month part, it shows that the major consumers of Zara are the middle classes. This group of customers is purposefully and efficiently and they are more knowledge about what they want, where they can buy them and when they will buy (Levy S. J. Rook D. W., 1999). They have more own opinion for choosing the clothes. Fashionable but in best price (HM Annual Report 2009, 2010) this slogan of fast fashion might be suitable for this group of consumers. This group of people prefers to get the fashion information from magazine, Internet and store window decoration. Fast fashion firms always have opposite views for the marketing communication. Zara tends to use store window decoration to show its brand image it only has some marketing performance in the beginning of a new store (Ghemawat Nueno, 2003). However, other fast fashion firms such as HM invest more on marketing communications in order to enhance its brand image (HM Website, 2010). Furthermore, based on an analysis for the Frequency Tendency analysis of consumer behavior in Shanghai (He, 2006), we can summarize the characteristics of consumer behavior as the following points: They consider not only the price, but also the taste of fashion. Consumers in Shanghai are generally more rational, price-comparison shopping. They will do more comparison with the products which have the similar feature and select the one with reasonable price. This means they seek the high quality and style. Brand loyalty. Most consumers know their favorite brands. Some of them will not replace the daily use of the brand. Great room for online consumption. Higher education, younger consumers with more online shopping experience, and they are more willing to accept this mode of consumption. Combine our survey with the Frequency Tendency analysis of consumer behavior in Shanghai (He, 2006), we get the result that Zara is successful because of its ability to catch customers needs. They know the suitable store location in a city, the kind of clothes consumers buy most and also the right communication tool for a fast fashion brand. As fast fashion is quite unique and the business model is different from traditional fashion brand, knowing their customers buying behavior seems to be very important. Thus, our hypothesis seems to be right in fast fashion brands. The store location should be in the shopping center so that customers could easily see their store and get the latest fashion information from the window decoration. Meanwhile, the major kind of clothes customer prefers is daily casual as it is the mostly actual need. Furthermore, as quick response is the vital advantage of fast fashion brand, the communication way is also need to be considered carefully. The magazine and the internet are the top two communication ways that the customers get the fashion information. Their rapid responses agree with the quick response spirit of fast fashion. Thus, the fast fashion industry has a positive develop environment in the east of China, because most of fashion manufactories are located in Chinas eastern regions. As the China Textile Exhibition Report (2008/2009) shows, Chinas textile industry is mainly concentrated in coastal areas and almost over 80% of Large-scale manufactories are centralize in Jiangsu Province, Zhejiang Province, Guangdong Province, Shanghai and Shandong Province. The locations for manufactories are significant for fast fashion firms as they are famous by its rapid response. New firms which intend to open the Chinese market need to put emphasis on the east market not only for its leadership but also for the easy transport location. From all these analysis and findings for questionnaires, we offered five recommendations. As our main aim for this dissertation is to find out whether the fast fashion model is suitable for Chinese market. Therefore it will be quite useful to give some recommendations to help the firms that want to use this kind of business model. Zara is different in the organization and design stage with most of the clothing company. It gets the inspirations from the customer needs and quickly responds to them. Zara always keep pace with fashion, not to predict 6-9 months later or even longer needs as other traditional companies. The team of Zara is built up by the designers, marketers, buyers and cross-functional members. Their functions are to ensure rapid transfer of information, the executable program, and easy to implement. Sourcing and Manufacturing In the stage of purchasing and producing, Zara is different with most of the clothes companies. The major manufactories of Zara are in Europe, and many are based in Spain, around a small range. While other fast fashion firms such as Benetton, Gap, H M are basically as a mode of the first worlds brand, the third worlds production.(Ghemawat Nueno, 2003) The biggest advantage is low cost, while the disadvantage is slow response speed. Inditex in Spain has a capital-intensive manufacturing plant, and it is a vertically integrated organization, it has a dyeing, designing, tailoring and garment processing and delay manufacturing strategy(Inditex website, 2010). Inditex bought white cloth in advance, standardized semi-finished products significantly and shorten the production cycle. By maintaining control of dyeing and processing field, it makes Inditex have on-demand ability to produce new models for providing the necessary cloth. However, the majority of the Chinese fashion companies we re not used to store the fabric and the quantity of every collection was quite large. Zara has the advantage of production speed because it contracts with some small factories. Thus, they could change easily according to the market. Distribution Zara puts more emphasis on speed, and even grab at all costs some time. Because there is no loss of time is the concept of fashion. While other fashion firm pay more attention to the cost. Zaras distribution center is in the fast, efficient operation. In fact, it works just as a clothing center and its main function is turnover, not storage. But many domestic garment enterprises distribution centers are larger and more built inside the mountain of storage product. Basically, all the stores of Zara from distribution centers are with direct distribution model, while most domestic garment enterprises are built of local branches and warehouses. They have links at all levels and a large backlog of finished goods inventory. However, Zara is high frequency, fast, with a small storage; variety of replenishment strategy also ensures a rich store of the kind. Retailing Zara is totally broken the traditional clothing brand practice mode of operation and take a completely different destructive innovation road. The most fundamental factor is its efficient operation as the core operating system for collaborative supply chain. Zara is success of its collaborative supply chain operation. This could be learned by some domestic enterprises. It could be concluded as follows: taking consumer as the center; shortening the prepare time and all supply chains in order to squeeze time and eliminate possible problem; reducing or eliminating those which cannot bring value-added component; being more variety to create in order to enhance brand value and competitiveness. 2. Marketing strategies Comparing with the traditional fashion firms, Zaras marketing strategies is quite unique. It spent quite small amount of money in advertising only in the start of a new store open. (Ghemawat Nueno, 2003) They put emphasis on the rapid consumer information feedback by the store sales people and the decoration for the own store and the window. Through these ways, Zara builds its brand image. In comparison, HM use celebrity effect to attract the consumers. The advantages and disadvantages of Zaras marketing strategy will be explored. A store as a show platform One of the most important reasons of Zaras success is that the company takes every store as its show platform. At the beginning of the new store launched, the location selection is the premier crucial thing for the company to inject fund. Usually, the most prosperous shopping center will be targeted and a large amount of money will be spent on renting the store. Meanwhile, expense will not be saved on window decorations and store settings. The staffs of the stores are asked to wear the uniform and communication skills will be trained as well. Celebrity effect Zara is now participating more in social performance in order to enhance its brand awareness. However, HM represents much wiser than Zara on this point. To illustrate, in terms of brand value, HMs brand value is $12,131 million while Zaras is $8,966 million. (Millward Brown: Top 100 Most valuable global brands 2010, 2010) According to the market value, HM equals to $50,587 million which is 10,468 million more than Zara (about $40,119 million) (HM Annual Report 2009,2010; Inditex Annual Report 2009,2010) . In addition, the brand value of HM takes 24% of the total market value. In comparison, the percentage of Zaras brand value in total market value is 22%. However, the situation above does not means that Zara do not think highly of building brand image. Through the management of every store, namely, the decoration, service, turnover speed and so on, Zara demonstrates its advantages to the customers and passes-by vividly. This is also a good way to build the corporations image and prom ote itself. Methods for consumption stimulation Pricing strategy is also another important factor for Zaras success. The accurate position for target customer, the control of cost and the reasonable price setting plays equal significant role and cannot leave anyone. Because of Zara mainly targets on the young generation, the price element seems to be quite important. Most of the young generations are students in the universities or senior schools. Since they have no job and the parents are their only economy source, they can not afford too expensive clothing or they may hold the conception of saving money. When talking about the young people who are in careers, as they are the trainees or the new arrival staffs, they may have the big pressure of renting house and solving living problems, and have no extra money to buy expensive clothes. Therefore, the young customers might be the price-hunting shopper. They may be hesitating when they decide to buy one new item. Zaras fast update rate solves the problem as it promotes people to bu y the products quickly. Furthermore, discount is absolutely a wise approach to stimulate consumption. To sum up, although Zara still have some disadvantages such as its branding and communication, we can learn quite a lot of experience especially in its unique supply chain. However, the domestic firms can not directly copy Zaras mode because of the business environments, the local markets and the corporations target are distinct from each other. Recommendations First, if the Chinese company want to build international fast fashion brand, effectively collecting the fashion information partly from the customers is quite significant,(à ¦Ã¢â‚¬ °Ã‚ ¾Ãƒ ¤Ã‚ ¸Ã‚ ªREFERENCEà ¯Ã‚ ¼Ã…’à ¨Ã‚ ¿Ã¢â€ž ¢Ãƒ ¦Ã‚  Ã‚ ·Ãƒ ¦Ã¢â‚¬ °Ã‚ Ãƒ ¦Ã…“†°Ãƒ ¥Ã‚ Ã‚ ¯Ãƒ ¤Ã‚ ¿Ã‚ ¡Ãƒ ¥Ã‚ ºÃ‚ ¦) the store managers and employees have a serious responsibility of this task. Basically, the company should interview and employ the staff who is sensitive at fashion and capable to collect, conclude and express the element of fashion trends. In addition, the staff could adopt the method of questionnaires to investigate the preferences and suggestions of the consumer. Copies of questionnaire could also be sent to the university students in the big city, like Shanghai, Peking, Hangzhou and so on. In order to catch the fashion trends, the company could send the specific investigator to different fashion zones to travel, observe and get the fashion trend, for instance, Nanjin g Street of Shanghai, Wangfujing Street of Beijing, and etc. Second, China mainly plays a role of an export country rather than an import country. The material in China is relatively sufficient and ready to use.(à ¨Ã‚ ¿Ã¢â€ž ¢Ãƒ ¤Ã‚ ¸Ã‚ ªÃƒ §Ã‚ ®-Recommendationà ¯Ã‚ ¼Ã… ¸) Like Zara, the vertically integrated structure of the organization could be found, forming design, manufacturing and delivery as a vertical line. Therefore, both the time and the money will be saved. From the domestic country, the rough material is relatively cheaper than that from other countries and there will be no tax on the freight. Furthermore, the shipping expense will be saved as well. In addition, discount is a good way to sell as well if the cost price is low. Third, in China, most of the companies still hold the perspective of saving cost rather than saving time. Absolutely, saving time needs money. However, saving time could gain more time, more chance, and more profit which could cover the costs. It benefits the companys image and strengthens the competitive power.(à ¦Ã…“â‚ ¬Ãƒ ¥Ã‚ ¥Ã‚ ½Ãƒ ¥Ã…  Ã‚  Ãƒ ¤Ã‚ ¸Ã…  ref) Aiming at the time element, the inventory or distribution center should pay more attention on turnover rather than storage. The direct distribution model and variety of replenishment strategy could be adopted in the company to ensure the high speed of goods turnover and storage supplement. On one part, it will build good image of the company at the operational level. On another part, fast-changing goods in stores could stimulate the consumption. It gives pressure on the consumers and reduces the time on considering whether to buy or not. Fourth, the company in China often is divided into several parts and each manager only take note of his own department.(Referenceà ¯Ã‚ ¼Ã… ¸) However, it will be better if the departments of the whole supply chain can work coherently and communicate with each other in time. For example, the time to replenish the goods should be supervised orderly and strictly. The daily sales, inventory and after-sale information should be counted and reported to the company. For instance, which are the best and the worst selling, how many items have been sold, and so on. In addition, the unsold clothing could be sent back to the company for the re-manufacture. Fifth, building the brand image through display of stores rather than celebrity effect is a new way for Chinese companies. The new open store should be decorated attractively, especially the display window. The staff in stores could wear the new arrival clothing instead of the uniform to have a show and to attract the consumers. In addition, it is still a good way for Chinese company to invite a film or singing star as a brand image standing for the company because the celebrity effect is relatively strong in China.

Combating Compassion Fatigue Essay

If you ask anyone in the field of healthcare, they will tell you that nursing is a very demanding profession. Many nurses feel weighed down by the emotional and physical demands of their chosen career. They may feel that their efforts go without acknowledgement. They may feel overwhelmed by their workload and feel they do not have adequate support or recourses to confidently and efficiently perform their roles. Part of the nurse’s role is to exhibit compassion for patients and their family members. Yet, compassion is an emotion that requires inner conviction and resiliency (Bush, 2009). When a nurse to facing fatigue and burnout, this compassionate feeling is replaced with feelings of apathy. It is important to recognize the signs of impending compassion fatigue and have knowledge of effective strategies to combat these feelings. Symptoms and Triggers Compassion fatigue to a term used to describe the unique stressors that affect individuals in a caregiver role (Bush, 2009). Some emotional symptoms to identify are anxiety, low self- esteem, powerlessness, and anger. Physical symptoms that are common are irritability, sleeplessness, and somatic pains. Environmental and emotional stressors of the workplace are what contribute to compassion fatigue. All caregivers at risk fro developing compassion fatigue, yet some may be more susceptible than others. All caregivers are at risk for developing compassion fatigue, yet there are some that may be more susceptible than others. Every person responds to emotional and environmental stressors differently. Some have a larger capacity for it than others. A shortage in staff results in a heavy workload for nurses. Nurses become fatigued when they are continually required to perform tasks alone that are best performed by a team. Unfair treatment of workers is perceived when evaluations, promotions, compensation  and benefits are not applied fairly (Espeland, 2006). When a nurse’s hard work goes unnoticed and unrewarded, this may result in feelings of hopelessness. Self-conflict is an important stressor that should be mentioned. Nurses tend to be very ambitious and have high expectations for themselves. These standards may lead the nurse to over-extend themselves, resulting in early on- set burnout. Also, a nurse may not be able to satisfactorily meet their own standards of care when they are simply given too much work to handle. The result of this is will be job dissatisfaction and subsequent compassion fatigue. Nurses who are young when they join the profession are at higher risk. This is because they are less prepared for role ambiguity, heavy workloads, and changing environments (Espeland, 2006). Bearing the suffering of others over a length of time is a big factor in the development of compassion fatigue. A nurse should be able to recognize their own individual risk for compassion fatigue and understand how to guard against it. Overcoming Burnout To change from a burnout state, we need to change our thought processes and viewpoints about the people and things that may have contributed to our burnout (Espeland, 2006). A nurse needs to actively take control of their situation instead of waiting for their situation to change on its own. By setting realistic goals for themselves and prioritizing important aspects of their life, the nurse can begin overcoming the state of compassion fatigue. It’s important to realize our personal limits. We can strive to perform at our optimal best without attempting to achieve perfection, which is impossible for anyone. We always have control of our own attitude. When we strive to maintain a positive outlook, we minimize feelings of compassion fatigue. It is inevitable that we will face challenges and adversity on our career path. Utilizing adversity as an opportunity for personal growth as opposed to a barrier is a way to guarantee personal and professional advancement (Espeland, 206). Another change that may need to be made to overcome burnout is a change in practice. Recognizing when it is time for a change is important. Whether it changing units within our hospital or changing disciplines within nursing, these changes provide us with the chance to grow in our profession and gain new skills. This variety contributes to career satisfaction and lessens the risk for burnout. It is imperative for nurses to know their risk for compassion fatigue, how to guard against it, and how to overcome it if they do find themselves in the state of burnout. Reviewing information about compassion fatigue to valuable to all nurses, as nurses in all disciplines of the profession are at risk for compassion fatigue. Applying these strategies and coping mechanisms will provide the nurse with a more satisfying experience in their nursing career and will assist them to perform at their optimal best. References Bush, N. (2009). Compassion fatigue: are you at risk?. Oncology Nursing Forum, 36(1), 24-28. doi:10.1188/09.ONF.24-28 Espeland, K. (2006). Overcoming burnout: how to revitalize your career. Journal Of Continuing Education In Nursing, 37(4), 178-184.

A Project Based on the Significance of the Global Factors that shape the UK - Free Essay Example

Sample details Pages: 8 Words: 2494 Downloads: 1 Date added: 2017/06/26 Category Economics Essay Type Research paper Did you like this example? Executive Summary This project is based on the significance of the global factors that shape UK and national business activities of both local and international businesses. They are guided by the Chaserà ¢Ã¢â€š ¬Ã¢â€ž ¢s Consulting Firm. This paper focuses mainly on the European policies and the international trade among UK and local business. Don’t waste time! Our writers will create an original "A Project Based on the Significance of the Global Factors that shape the UK" essay for you Create order The type of business which Simms Traders Ltd is was discussed. It was referred to as being a Private Sector business as it is driven by family members so no one outside of that family boundary is allowed to buy into the business. The purpose of such type of business was discussed as well. The stakeholders are what keeps the organisation going so it is their responsibility to maintain and keep up with every stakeholders objective for the business. The government is one of the main stakeholders as they affect the legal existence of the business. The customers are important as well as they give feedback to the service or product offered. Strategies will have to be employed in the meeting of each objectives, so this was thoroughly discussed in the project. Valuable recommendations were made as to the necessary issues which were noticed or on what could be done to improve further performance of the business especially for its stakeholders. INTRODUCTION I. Rationale: The purpose of this assignment is to conduct a research on the significance of the global factors that shape UK and national business activities to our client. This report will focus on the international trade between UK and local businesses and how the EU policies will affect business activities. II. Objectives: To evaluate on the significance of international trade to UK and local business organisations To analyse the impact of global factors on UK and local business organisations To evaluate the impact of policies of the European Union and the impact on UK and local business organisations To make recommendations for performance of business III. Literature Review Explained by (MBA, 2013) A business organization cannot exist a vacuum. It needs living persons, natural resources and places and things to exist. The sum of all these factors and forces is called the business environment. For a business to perform efficiently it has to have customers, suppliers, competitors, the government, banks etc. These are all called the stakeholders of the business. Who are stakeholders you may ask, they are in a nutshell the persons responsible for the input and output of goods and services. Definition stated by (Education Portal, 2013) Astakeholderis any person, organization, social group, or society at large that has a stake in the business. Thus, stakeholders can be internal or external to the business.A business needs to keep the best interest of their stakeholders as it is one of their responsibilities. Stakeholders have their various needs and expectation for the business which makes it important for a business to understa nd their stakeholders. This will help a business to make stakeholders feel as they are part of the business and contribute new ideas. Organisations also have legal responsibilities in which they need to be obstruct about in order to keep the business running. The government also plays a important role in the daily activities of any organisation. Its the duty of the business to keep up to date with the laws and regulations set by the government. Stated by (UKessays, 2014) If an organisation does not comply in ethical behaviour, they might not only lose customers but they might even not even get employees who are willing to work for the organisation. IV. Methodology The type of research conducted was a qualitative research. This type of research is where data is collected from numerous sources by observation and analysed or interpreted. Secondary sources such as internet books or articles were used to collect data. Secondary sources used were internet and articles. The ben efit of secondary data has stated by (Crossman, 2014) is that à ¢Ã¢â€š ¬Ã…“Someone else has already collected the data, so the researcher does not have to devote money, time, energy, and other resources to this phase of research. Information is always available on a wide scale through internet, books etc so its a lot easier and accessible for the researcher. The use of secondary sources are more useful as personà ¢Ã¢â€š ¬Ã¢â€ž ¢s share their knowledge so ità ¢Ã¢â€š ¬Ã¢â€ž ¢s easier to get information via internet as well as for organisations who update their websites daily with valuable information. The limitations were not much as information was quite accessible due to the source in which was used. Chaserà ¢Ã¢â€š ¬Ã¢â€ž ¢s Consulting Firm Chaserà ¢Ã¢â€š ¬Ã¢â€ž ¢s Consulting Firm was founded in 1990. We are located at 12 St. Lucia Avenue, Kingston 5. We have two other branches located in Spanish Town and Montego Bay. We have 23 employees consisting of our consult ing agents, HRM, Accountant and the manager. Chaserà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm analyses existing and start-up businesses, creates solutions to problems and helps small businesses to develop efficient plans for meeting their goals. Our firm analyses existing and starts up businesses, creates solution to problems and help small business to develop a plan to meet their specified goals. The experience and knowledge of our well-trained staff helps our clients to improve performance, comply with complex regulations and deliver measureable, sustainable results to the growth of their business. Our clients needs are always our number one priority. Vision Statement: To be the most respected firm and number one in customer satisfaction across Jamaica. Mission: To deliver great customer satisfaction by providing the highest quality service that helps in addressing our clientà ¢Ã¢â€š ¬Ã¢â€ž ¢s business issues. Context Background Simms Traders Ltd. Simms Traders Ltd is a family bu siness which was founded in the year 2000. We are located at 36 Spanish Town Road. We also have two smaller branches which are located in Kingston and Montego Bay. We currently employ 8 persons working at each branch. We offer membership cards to customers who are frequent shoppers based on our database system. Our employees are well trained to deliver excellent customer service to our customers to keep them happy and our business running. We sell products of every kind and brand for the satisfactions of our customers. Our primary objective is to deliver consistently the highest quality customer service to satisfy the needs of our customer. Our mission is to continue bringing to our customers the best of the home appliances and commercial food services, at the most affordable prices available, keeping our assortments fresh and updated, so their experience with us is always long-lasting. Findings/Data/Results 4.1 Discuss the significance of international trade to UK an d local business organisations Stated by (Dudovskiy, 2013) International trade is the exchange of capital, products and services across borders. Countries from different borders now have the opportunity to communicate and co-ordinate business of goods and services. The development of technology has played a vital role in the formation of international trade. The impact of this on both UK business and local business can be shown in different areas of the economy. Organisations who use the international trade as a lot of advantage. International trade creates market opportunities for business. Products which are produced locally can now be in the reach of consumers from different regions. Stated by () For a market opportunity to exist , a company must be able to identify its potential customers are , the specific needs to meet, the size of the market and is capacity to capture market share. International also increase competition amongst countries especially most monopoly bus iness who have little or no competition. Most times some countries may feel that they are facing unfair competition so Protectionism it put in place to control fair trade. Defined by (Riley, 2012) Protectionismrepresents any attempt to impose restrictions on trade in goods and services. The aim is to cushion domestic businesses and industries from overseas competition. 4.2 Analyse the impact of global factors on UK and local business organisations Stated (Dudovskiy, 2013) Global forces impacting UK businesses include, but not limited to increasing scale ofinternational trade, increasing levels of multiculturalism in UK organisations, increasing levels of inter-dependency of national economies and others. The impact of global factors on UK business can be analysed in a PESTLE analysis. Political: This has to do with changes in government policies has it has a great influence on the operation of business activities. The policies which is placed on goods to prevent unfair pro tection such as tariffs between different UK countries (see diagram in appendix). Economical: These factors involve the changes which happen within the economy based on government change in policy and the monetary and fiscal policy. Stated by (Essay UK, 2014) A rise in living standards would ultimately imply an increase in demand for products thereby, providing greater opportunities for businesses to make profits. Social: These factors focuses on the changes in social factors of the economy. Business analyse the market based on the age, gender, lifestyle etc of their consumers in order to know the type of product to put out on the market. Stated by (Essays UK, 2013) In a global environment it is important that business strategies are designed keeping in mind the social and cultural differences that vary from country to country. Consumer religion, language, lifestyle patterns are all important information for successful business management. Technological: Availability and de velopments in technology play an important part in businesses creating a global business strategy. With technology increase business can create new products and develop new strategies to increase production. State by (Essays UK, 2013) Technology helps business to gain competitive advantage, and is a major driver of globalization. Legal: These factors influences business strategies has it has to do with the legal regulations and laws of the government. Business need to be up to date with government policies to run business operations smoothly. 4.3 Evaluate the impact of policies of the European Union and the impact on UK and local business organisations. Within the European Union there are some rules and regulations which needs to be followed by member countries in order to operate business activities successfully. These policies are : Employment policy, Regional policy,Inflation policy, Education and training policy, Taxation policy and International policy. Employme nt policy: the government is always doing what they can to stop unemployment. They have came up with a programme call the New Deal to help persons who are unemployed to get the opportunity of developing training and gaining experience through their different programmes. The government also encourages UK businesses to be more competitive within the international market and this also helps to create new jobs as more business opportunity will develop. Inflation Policy: Explained by (Business Case Studies, 2014) The government seeks to make sure that there are no sudden general rises in prices. They do this through the Monetary Policy Committee (MPC) of the Bank of England which setsinterest rates. The interest rates are put in place when persons tend to start borrowing and spending too much. When interest rates are increased less borrowing from banks will take place and less spending by consumers will take place, thus pushing down prices. Taxation policy: Taxes collected from bus iness and consumers can in turn help to improve infrastructures or help business with projects in which they are caring out to improve the livelihood of communities. Recommendation Based on the information gathered by Chasers Consulting Firm there are several recommendations which can be implemented by Simms Traders Ltd. To study the policies of the European Union in order to keep business on the legal side. To try to gain more competitive advantage by being a part of the UK International Trade. The manager needs to implement some of the managerial approaches in some situations which may arise within the organization, play more of a manager than a friend. Implementing more strategies to improve the quality of employees work performance, working as a team is beneficial in certain circumstances. Involve employees in most of the organizational decisions as that will make employees feel as if their suggestions matter and they are more than just a worker to the organization. Managers and leaders need to work hand in hand in ensuring that everybody plays their part and productivity is being increased. Conclusion Based on research done by Chaser Consulting Firm they were able to evaluate UK and European policies can affect business activities and how international trade can aid the development of UK and local businesses. The information gathered should help Simms Traders Ltd to better understand how international trade can help their business. The more they understand about the European policies and the international trade the better they can get in terms of becoming more competitive. The International trade helps businesses in a lot of ways and also helps them to gain more market opportunities etc. With every business there are certain policies to be followed and the European Union provides these policies to every business both local and international who are a part of the international trade. The consulting firm has found a few glitches within the business and has recommended a few suggestions which will aid in the development of Simms Traders Ltd. Appendix Political The level of global political stability The level of bureaucracy in international affairs The extent of freedom of media Global trade control initiatives Threat of international terrorism Tariffs between the UK and other countries Global copyright, patent and intellectual property disputes Economical Impacts of intensifying economic globalization Global economic crisis Sock market fluctuations Cost advantages possessed by emerging superpowers such as China, India etc. Impact of The World Bank and The World Trade Organization Increasing importance of outsourcing and offshoring initiatives Social Changes in family values in global scale Changes in family patterns (same-sex marriages, single parents etc.) Increasing popularity of immigration and migration practices Increasing mobility between social classes Greater concern for minorities in society Technological Level of global technological infrastructure Industry-specific technological breakthroughs Regular emergence of innovative communication technologies Adoption of technology as competitive edge by increasingnumbersof businesses Ecological Impacts of global warming tendencies Increasing levels of air and pollution Increasing level of sensitivity towards à ¢Ã¢â€š ¬Ã…“greenà ¢Ã¢â€š ¬Ã‚  problems among business stakeholders Activitiesand initiatives of global environmental organisations Legal Laws andregulationsrelated to data protection Global data protection rules and regulations Increasing levels of à ¢Ã¢â€š ¬Ã…“legal globalisationà ¢Ã¢â€š ¬Ã‚  Changes in cross-countryemploymentand health and safety laws References John Dudovskiy. 2013.Significance of International Trade to UK Business Organisations. [ONLINE] Available at:https://research-methodology.net/significance-of-international-trade-to-uk-business-organisations/. [Accessed 10 December 14]. Geoff Riley. 2012.International Trade. [ONLINE] Available at:https://tutor2u.net/economics/revision-notes/as-macro-international-trade.html. [Accessed 10 December 14]. John Dudovskiy. 2013.Impact of Global Forces on UK Business Organisations. [ONLINE] Available at:https://research-methodology.net/impact-of-global-forces-on-uk-business-organisations/. [Accessed 12 December 14]. How Global Factors Influence Business Strategy | Essay UK. 2014.How Global Factors Influence Business Strategy | Essay UK. [ONLINE] Available at:https://www.essay.uk.com/business-environments/global-factors-strategy.php. [Accessed 13 December 2014]. Government and EU influences on business activity Government influence business studies and business english | Business Case Studies. 2014.Government and EU influences on business activity Government influence business studies and business english | Business Case Studies. [ONLINE] Available at:https://businesscasestudies.co.uk/business-theory/external-environment/government-and-eu-influences-on-business-activity.html#axzz3LkWO2V4X. [Accessed 13 December 2014].